Have you been thinking about setting up your own website? Are you interested in starting your own blog?
If you are an artist, there are lots of very good reasons for setting up your own website or blog. Here are just 10 of them:
Owning your own website or blog looks more professional. You can control every aspect of it and ensure that it looks exactly how you want it to look. Great when you are a control freak like me.
Build your own brand
You can use the design of your site to build a personal brand around yourself and your work, which makes you more recognizable online and makes your work more likely to sell.
Customize your domain
You can register and use your own domain name [i.e. http://www.yourname.com] and have a custom email address related to that too. No more hotmail addresses or hard to remember emails.
Stand out in the crowd
Your website features a gallery of YOUR work so you won’t get lost among zillions of other artists, a big problem on large showcase or shop sites. Having your own site can help you stand out in the crowd.
Having your own website or blog gives you a FOCUS for all your marketing and search engine optimization efforts. You can drive traffic to your own website more successfully than to a collection of satellite sites. This central site then links to all the other sites you use but you only have to focus your promotion efforts on your site. Your promotion efforts, focused on this one site, will build up over time to great results.
Build your list of people who love your work
You can build your own mailing list of people who are all interested in your work and ready to buy it when you release a new piece. This is a great way to steadily build interest in what you do. This list is yours to keep and build.
If you decide to stop selling or showing your work on a satellite website you can easily do so and you won’t lose your client list or the advantage of all the promotion you have done. It will all still point to your main website. You are free to change shops or galleries as often as you like with no problems.
You can concentrate on promoting the site offline. If you get promotional items printed up advertising your site and work, you need to make sure the web address you are printing is going to stay the same over time. With your own website and custom domain name you can keep on promoting your work in the real world, at exhibitions and art fairs. This way you can capture sales after the event has finished too.
You don’t pay commission. Anything you sell through your own site is commission free. [Although you will have to pay a small fee to the company who handles your payments i.e. Paypal].
You can keep adding satellite websites to your little solar system and increasing the traffic to your hub website to increase your chance of sales. You aren’t tied to any one satellite site.
Setting up your own website or blog may take a little more time but if you are serious about selling artwork online or setting up a creative business it is a crucial step that will pay dividends in the long run.