Pinterest is a mainly a visual showcase, which makes it perfect for artists. And if you’re wondering just how effective a great image can be in driving traffic to your website, read on…
Since the launch of Pinterest, bloggers and website owners have been amazed to see just how much traffic this social photo-sharing platform can generate for a site or particular post.
The power of Pinterest comes IF the image on the page or post is a real attention-grabber; in other words, “pinnable.”
So what are some ways you can create images that tell a story and intrigue the viewer, all in the split second they take to glance at it?
1. Create a digital portfolio of your work
Creating an online digital portfolio or gallery of your work is the most obvious way to use Pinterest. But compiling images from your various sites on the web would be even better, as you are creating connections to your various work and licensed products across the internet. This will drive traffic back to those sites.
If you have a blog, write a post about one of your most stunning images. Use lots of descriptive words to get indexed by the search engines. Then “pin” your image. If you’ve picked your most “pinnable” image, the link will drive huge amounts of traffic back to your blog.
2. Use as a reference pinboard
Use as a tool to gather ideas for your creative projects. Whether you are a graphic designer, illustrator, interior designer or painter, using this as a vision board/reference board for future artwork ideas or paintings is perfect!
There is no need to print out pictures or rip out magazines as it is digital and therefore portable! Set it up to show on your tablet or ipad as you work!
3. Create a progression board
Share the progress and development of your work with your clients, friends or audience. Want to share the evolution of an artwork or the completion of a project you are working on for a client? This is great for instant and complete overview in a visual state. Followers are able to like, repin, comment and even share your pin across other social networks.
4. Create a storyboard
Whether you are a book writer, animator or illustrator, this would be a great digital aid for the progress and adaption of your story project. Pin photos, notes and story progressions.
5. Create a crowdsource collaboration
If you are working with a team on a project or idea, this is great for sharing, collaboration and adaption of a project. Mulitiple contributors allow a team to share their content together on one board.
What do you think? Is your art business on board yet? A Pinterest board, that is… Share your biz pinning strategies in the comment box below.