5 Creative Ways to Share Your Art on Pinterest

Are you looking for creative ideas to drive Pinterest traffic to your site?

Pinterest is a mainly a visual showcase, which makes it perfect for artists.  And if you’re wondering just how effective a great image can be in driving traffic to your website, read on…

Since the launch of Pinterest, bloggers and website owners have been amazed to see just how much traffic this social photo-sharing platform can generate for a site or particular post.

The power of Pinterest comes IF the image on the page or post is a real attention-grabber; in other words, “pinnable.”

So what are some ways you can create images that tell a story and intrigue the viewer, all in the split second they take to glance at it?

1. Create a digital portfolio of your work

Creating an online digital portfolio or gallery of your work is the most obvious way to use Pinterest.  But compiling images from your various sites on the web would be even better, as you are creating connections to your various work and licensed products across the internet. This will drive traffic back to those sites.

If you have a blog, write a post about one of your most stunning images.  Use lots of descriptive words to get indexed by the search engines.  Then “pin” your image.  If you’ve picked your most “pinnable” image, the link will drive huge amounts of traffic back to your blog.

2. Use as a reference pinboard

Use as a tool to gather ideas for your creative projects. Whether you are a graphic designer, illustrator, interior designer or painter, using this as a vision board/reference board for future artwork ideas or paintings is perfect!

There is no need to print out pictures or rip out magazines as it is digital and therefore portable! Set it up to show on your tablet or ipad as you work!

3. Create a progression board

Share the progress and development of your work with your clients, friends or audience. Want to share the evolution of an artwork or the completion of a project you are working on for a client? This is great for instant and complete overview in a visual state. Followers are able to like, repin, comment and even share your pin across other social networks.

4. Create a storyboard

Whether you are a book writer, animator or illustrator, this would be a great digital aid for the progress and adaption of your story project. Pin photos, notes and story progressions. 

5. Create a crowdsource collaboration

If you are working with a team on a project or idea, this is great for sharing, collaboration and adaption of a project. Mulitiple contributors allow a team to share their content together on one board.

What do you think? Is your art business on board yet? A Pinterest board, that is… Share your biz pinning strategies in the comment box below.

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7 Simple Keys to Successful Art Blogging

A blog for artists is a great tool for being found online and gaining a larger audience for your work. Blogs are ideal because they can be completely free, search engines love them, they are easy to start and simple to manage. Many artists try blogging at one point or another to help promote and market their art online.

But I also know many artists abandon their art blogs too. Mostly because the blog never really “takes off” and it seems no one is reading it. Why bother?

It is like they keeping working in the kitchen making cupcakes but no one wants to eat them. Why keep making them?

People love cupcakes. I think we can all agree on that. So it is not the cupcake per se it might be that they are missing an ingredient or two.

Blogging can be the same way. People love blogs. They have become a staple of the internet. So when a blog fails for artists I believe it is probably missing a few key ingredients.

#1: Words

At least 250 of them to be exact.

Many an artist has uploaded a photo of their latest work in a blog post with a sentence like “Finally finished this piece last night.”

Brief statements like that do not help you because they do not help people find your blog. Search engines need text in order to know what your site is about and point people to it. Be sure to have at least 250 words in every post. It is more ideal to have 300 to 750 but if you can manage at least 250 words in every post you’ll be fine.

It helps me to write blog posts offline first in a notepad. Try it. If you are going to publish a blog post about a piece sit with the piece notebook in hand and write a letter to the viewer.

Start simple and trust yourself.

#2: Images

For the blogging artist this is usually not an issue. A lot of your posts are probably centered around an image or two. But even when you post something that isn’t be sure to add an image. We are visual creatures as you know and it is much more pleasant to read an article that has a picture or two than just a screen full of text.

And while we are talking images do yourself a favor and change the name of the image file from something like IMG_245885 to something that includes your name or something that describes the work. This will also help people find you because I guarantee no one is putting IMG_245885 in to Google‘s search bar.

#3: Consistency

I am speaking from experience on this one and I dare say this might be the most important ingredient in blogging.

Set yourself a bare minimum goal for your blog and stick to it come hell or high water. Start with an easy goal like once a month or once every three weeks. Schedule it and make it happen.

The more you blog the better for sure. If you can pull off every day or 5 times a week you’ll see your blog’s traffic increase fast. But if you can only do once every two weeks and you do it consistently you’ll be ahead of most artists out there.

#4: Stay on topic

In this case your art and your life as an artist. If you feel the need to post a restaurant review, a movie review, or an update from your family reunion please start another blog and keep your art blog about your art.

#5: Write to just one person

Just as in speaking it is a lot easier to address something to one person than it is to a whole audience. Writers refer to this as your “IR” or “ideal reader.” It is a person you keep in your mind as you put the words on a screen. I am doing it right now.

My ideal reader is a fictional amalgamation of artists I’ve coached over the years. I write to please just that one person because I know I can’t please everybody and it would be a waste of time to try.

Your ideal reader should be your ideal collector or patron. Who is your biggest fan? Who is drawn to your art at shows or galleries? Picture this person when you write and only this person and you’ll find the words come much easier.

#6: Proofread

Again I am speaking from experience on this one. I am very guilty of writing a post and then rushing to hit publish before I check it over for any obvious spelling and grammar errors.

Most folks are forgiving of such errors but others just can’t get past them and the beauty of your wisdom is forever stained because you used a your where you should have used a you’re.

If you do not have a someone else to proof read it for you try either reading it out loud or reading it the next day. (Or both)

#7: Promote the post

After you’ve written, formatted, and hit publish on your blog post now is the time to spread the word about it. Post it on the social media networks of your choice. Blogs can be configured to do this automatically but the “how to” of that goes beyond the scope of this article.

But don’t just post it once. Continue to promote it through different channels in different ways for weeks and months. Keep in mind that social networks are more like rivers than walls when it comes to posting content. The information is always moving and flowing so people are going to miss your posting because maybe they didn’t log in that day. Just don’t over do it and you’ll be fine.

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The Song Unsung

Stringing violin“I have spent my days stringing and unstringing my instrument while the song I came to sing remains unsung.”  –  Rabindranath Tagore

Several years ago the American Medical Association found that most heart attacks occur around nine o’clock on Monday mornings.  This undoubtedly has something to do with what most people are doing at around nine o’clock on Monday mornings, which is going back to work, or more precisely going back to work they don’t like, to lives that are ill-matched to their spirits.

It is not, in my estimation, an undue stretch to say that if we are living lives that are wrong for our spirits, then we are lost souls.

If the earth calls for the apple and it does not come, it tends to rot on the vine.  If a panther is confined to a cage, ” a great will stands stunned and numb,” as the poet Rainer Maria Rilke once observed.

If the timorous heart is too fearful of failure and loss, too panic-stricken to relinquish the status quo, we won’t be propelled through the door.  We’ll remain outsiders to our own selves, and the air around us will fill with the smell of something burning on the stove.

Eventually, our feelings of inauthenticity and restlessness, our envy of others’ successes, our panic at the passage of time and our own reflections in the mirror, all become like tombstones—they remind us where someone is buried—and we will measure our fear of death by the distance between our desires and our actions, between the life we want and the life we have.

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Hymn to the Barely Brave

Let go of all of it and see where it takes you. Let the money slide away and the tense entrepreneurs who talk of conquests and security. Let the flowers guide you as they will into your own flight as aimless and as transient as the wind. Let go of all of it and see where it takes you.

This blog is for the barely brave and beginning lovers like me, who refuse to abandon their dream, now more humble and real, and struggle to meet life and even death head on.  It is for those who value personal freedom as their most precious gift and want to make of life the joy it was meant to be.

It is for those who refuse to give up no matter the pain, who know the worth of intimate love and friendship, and who recognize the power of God, by whatever name, that lives within us.

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The Great Devotion

“It is not the critic who counts; not the man who points out how the strong man stumbles, or where the doer of deeds could have done them better. The credit belongs to the man who is actually in the arena, whose face is marred by dust and sweat and blood, who strives valiantly; who errs and comes short again and again; because there is not effort without error and shortcomings; but who does actually strive to do the deed; who knows the great enthusiasm, the great devotion, who spends himself in a worthy cause, who at the best knows in the end the triumph of high achievement and who at the worst, if he fails, at least he fails while daring greatly. So that his place shall never be with those cold and timid souls who know neither victory nor defeat.” – Theodore Roosevelt

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How To Write Eye-Catching Headlines that Transform Browsers into Buyers

Your headline is the first, and perhaps only, impression you make on a prospective reader. Without a compelling promise that turns a browser into a reader, the rest of your words may as well not even exist.
 
So, from a copywriting and content marketing standpoint, writing great headlines is a critical skill.
Here are some interesting statistics…
 
On average, 8 out of 10 people will read headline copy, but only 2 out of 10 will read the rest. This is the secret to the power of your title, and why it so highly determines the effectiveness of the entire piece.
 
Remember, every element of compelling copy has just one purpose — to get the next sentence read. And then the sentence after that, and so on, all the way down to your call to action. So it’s fairly obvious that if people stop at the headline, you’re already dead in the water.
 
The better your headline, the better your odds of beating the averages and getting what you’ve written read by a larger percentage of people.
 
 
Once you understand why magnetic headlines pull readers in, you’ll know how to do it for your own sales pages, every time. Follow along with me for the next ninety seconds and I’ll show you exactly how you can turn a casual browser of your sales page into an avid reader, curious to drink in your copy until ultimately hitting the “Buy” button.

 

 
Tell your readers’ they’re in the right place
 In order to stop readers in their tracks, capture their attention through every word of your copy, and persuade them to click that “Add to Cart” button without a second thought, you need to master the “headline reading psychology” of your soon-to-be customers.
 
So many people create clever turns of phrase hoping to pull people into their sales copy and wonder why their catchy headlines just don’t work. The answer is simple: Readers are busy people, and they don’t have time to study your sales letter to see if it’s relevant to them. Instead, they rely on you to do that work for them.
 
But how do you do that? The answer to that is simple as well: You ensure your headline is clear, not clever, telling the reader exactly what your sales copy is poised to deliver.
 
Use specific keywords  that show without a doubt that your page is relevant to people with a specific need or a specific problem – and don’t over-think it. If you’re a blogger, you probably already do this with your post titles, so apply that same thinking to your headlines.
 
For example, look at the title for this post – it’s about “how to write headlines.” Ever wonder why you always hear such high praise for “How To” headlines? It’s because they’re extremely relevant by nature. Keep in mind, however, that a “how to” headline might not be the most powerful choice for your particular sales page.
 
When it’s time to write your headline, think of the primary, top-of-mind problem or result your readers are after and make that the foundation of your headline. Do this right, and your readers will automatically know that they’re in the right place – and save your cleverness for later.
 
Next, add the carrot: Attach a powerful result to your headline
 
After you establish relevance to your readers’ immediate needs, you need to help your readers connect to a mouth-watering result that comes from addressing that need. The often quoted “How to ____ so you can ____” is a great example of bridging relevance to result.
 
Never forget that your readers aren’t looking for products or services – they’re looking for beneficial outcomes, and the relevant keywords you write into your headline are often the means to that outcome. So ask yourself why your readers want to take that relevant action, and you’ll be guided to a promise   or two that you can make in your headline.
 
I’ll use this post as an example again – you’re reading this far because you want to know how to write headlines, but what you’re really after is getting people to buy from your sales page.
 

Finally, dress it up: Add emotionally stirring and action words to your headline

Once you’ve married relevance to outcome, it’s time to add a little flavor to your headline by hand-picking compelling words to make those two features “pop.”
 
In this post I modified “headlines” with the adjective “eye-catching” to add some life to the text. I’ve also used the powerful transitive verb “transform” to suggest actionable change, which intensifies the promise of desired results.
 
Pick words that make the relevant keywords or the desired results seem more powerful and attainable – or simply add a third component to the headline like a time-frame or a variation of “easy” or “simple” (if it applies).
 
 
Take a few moments to read through headlines in magazine articles with a more educated eye, looking for how each example uses relevance, results, and powerful modifiers to make you want to read each article to the very end.
 
 
Which, now that you think about it, you’ve just done with this article.

I’ve written an 11 page report that will teach you everything I know about writing headlines. Click here to learn more about it.  

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Secrets to Understanding the NYC Art World: Beware the Vanity Gallery

If you are like most artists who take their career seriously, you are willing to give almost

Chelsea Art District in Manhattan

anything a try.  And if you are like me, you put a lot of care not only into creating your art but into the business side of your art.

You love to create, right? And, of course, you want your work to be seen and appreciated, right? So you take the time necessary to have gallery openings and exhibitions.

In two of my previous articles Secrets to Understanding the NYC Art World and Top 3 Ways to Meet NYC Art Dealers, I showed you how to find the right galleries and some simple ways to meet the owners or directors.

But there is one category of gallery that you must stay away from: The Vanity Gallery

There are somewhere around 1,200 art galleries operating in New York City at any given time.  About 300 of these galleries are in the Chelsea Art District.

The rest are scattered around the city from The Upper East and West Sides, to Soho and Tribeca, and down to the Lower East Side.  There are galleries in Brooklyn, Queens, and Staten Island. They operate in many forms from simple private art dealers who sell out of their homes to elaborate multi-million dollar operations.

Most of these businesses are legitimate and can really help your art career to grow.

But the vanity galleries are not legitimate galleries like the vast majority of the others.  These vanity galleries have no interest in helping your career grow. They have one interest and one interest only: getting your money.

I’m going to show you some differences between legitimate galleries and vanity galleries so you will be able to tell them apart.

How the Vanity Gallery works:

A vanity gallery has no real collectors or clients who buy art from them. Their main income source is renting you gallery space by the month, week or other time frame.

So the foremost sign you are dealing with a vanity gallery is that they will be asking you for money to show there.

They are not affiliated with the art critics or major art publications such as Art in America. So they are not well-connected to the right people in the real mainstream art world. They have no interest in helping your career grow, nor could they even if they tried.  They cannot really help your career. You give them your money and they sell you dreams.

How the Real Mainstream Art World Works:

A real mainstream art gallery or art dealer will have many avid art collectors and art buying clients who fuel their business.  They will not ask you for money to show your work in their gallery.

They will have many affiliations with art critics and art publications who can review your openings and publicize your work. They have a great deal of interest in helping your career to grow, because the more paintings you sell the more money they will make.

Please note: In these tough economic times, some legitimate galleries may ask you to pay for your own invitations or other expenses relating to an opening. But they shouldn’t be asking the artist to pay for exhibition space.

The rules for real mainstream galleries are constantly changing and we are living in difficult economic times. More and more the mainstream art world is asking the artist to share the cost of promoting their work. If you are asked to share expenses for an opening in a real mainstream gallery, I think for sure you should go ahead with it.

Final thoughts…

Let’s face it, the art world here in New York City is small.  The real, legitimate mainstream galleries know who the vanity galleries are and how they operate.

Showing in a vanity gallery is not going to help your career. In fact, it can actually harm your career.  Having a show in one of these galleries can brand you in the eyes of the real mainstream art world as an extreme novice, or a desperate artist.  Don’t waste your time with the vanity galleries.

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Why Some Artists Will Almost Certainly Prosper in the New Economy

There is revolution in the air. Unless you have spent the last four or so years on Mars you can’t have missed the restless loss of direction of the western world as it has struggled to make sense of the momentous economic catastrophes unraveling all around. Security, certainty and jobs have been sucked into a wild vortex of global meltdown.

But, it is in shifting times like these that revolutions happen… Rules can be rewritten, systems can be changed. Paradigms shift… Revolutions can create positive new opportunities…

The times they are a changing…

Seth Godin, in a recent post, talked about the fact that the jobs, as we know them, aren’t coming back…

“Job creation is a false idol. The future is about gigs and assets and art and an ever-shifting series of partnerships and projects. It will change the fabric of our society along the way. No one is demanding that we like the change, but the sooner we see it and set out to become an irreplaceable linchpin, the faster the pain will fade, as we get down to the work that needs to be (and now can be) done.” – Seth Godin


It’s not about waiting for the old jobs to come back. That isn’t going to happen. It is about taking things into your own hands and creating the work that you want to do… and as artists and artisans, we are perfectly positioned to take advantage of this change…

The artists who will thrive and prosper will do these things…

  • They will seek out successful mentors, experts and teachers who will educate them in specific business skills such as marketing and selling
  • They will surround themselves with a community of like-minded others who will inspire them and keep them highly motivated
  • They will continue to read, study and learn all that they can about the business of art
  • They will continue to hone their presentation and closing skills
  • They will create a marketing plan with a time deadline and begin executing it
  • They will pick up the phone and make the necessary phone calls to gallery owners and directors

But revolutions are not always bloodless…

Anyone who has ever laid in bed at night wondering how they were going to feed the kids or pay the mortgage or stop the car from being repossessed knows that a revolution is a terrifying time… I have been there. Opportunities for change are balanced by loss. Dreams of a new start are often founded from the stomach churning nightmare of disaster. How can we move forward without being paralyzed by fear of what the future holds?

The revolution of the mind starts here…

“When everyone has a laptop and connection to the world, then everyone owns a factory. Instead of coming together physically, we have the ability to come together virtually, to earn attention, to connect labor and resources, to deliver value.” – Seth Godin

Artists and creative people have always had the kind of skills needed to survive in the art world. Self motivation, Pro activity, focus, passion and a burning desire to create something wonderful. These skills now stand you in good stead.

The difference between the past and now is that you don’t need anyone else to sell or promote or make things for you. The tools available today offer the ability to connect and reach all over the world. We are in unprecedented times.

Don’t sit and wait for someone else to create a job for you. Create your OWN.

You CAN break out of the system.

Think laterally.

So how can we push forward? The failing economy has meant that it has become harder for artists to sell some kinds of work. Buyers cut back on non-essential purchases, meaning that they might not buy a painting they wouldn’t have thought twice about purchasing three years ago. Art sales are lower in some areas and it may seem like an uphill battle to find a place in the new economy. What can you do?

The answer is to think laterally and find a place where your creative skills and a NEED come together. Look around. What do people or businesses really need {not just want} and how can you help them with that?

When you find the intersection between what you love creating, and a need, then you will have found the sweet spot that will  create opportunity for you. Creating, solving people’s problems and getting paid for it. Perfect.

Focus on flexibility and improving your business skills. Understand how things work in business so that you can ride the wave rather than getting swept along by it. Start to create multiple income streams from your skills all of which can contribute to your household income and offer protection against market fluctuations.  Maybe, in time you will be able to create opportunities for others who are less well equipped for the journey…

Brave New World.

The world is changing and this can be disconcerting and frightening. Every revolution shakes up the system and often what comes after is much better. The jobs aren’t coming back anytime soon and the shape of the new recovery will not be the same as the old way. It’s not an easy road by any means, but surely it’s time to reform the economic landscape to be more humane. To work in ways that are FOR people, rather than AGAINST them. You have the creative skills and mindset to be at the forefront of this revolutionary new landscape.

Time to be brave and grasp the opportunity of a new paradigm.

Please let us know how you are managing to take the bull by the horns and create your own way in this brave new world.

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I’ve got you covered with Smart Art Marketing. And there’s absolutely no charge.

This 20-installment email course and newsletter delivers the techniques and strategies you need to know when marketing online.

Here’s what I’ve got for you:

  • A systematic, simple way to understand and implement effective online marketing.
  • A clear tutorial approach to creating a profitable online business or marketing your offline business online.
  • An organized reference guide to the “best of the best” that’s appeared on my blog, and how it all fits together.

Find out more and sign up for free here.

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8 Reasons Your Art Blog or Website Isn’t Making Any Money (And What To Do About It!)

Sure, you want comments.

And subscribers, and shares, and likes.

But you don’t really care about any of these things. You want what they will eventually lead to …

Money.

Yes, traffic is good, and so is reader engagement. But if you’re reading this, chances are you’re running a blog with the intention of marketing a business and making some money.

Now, that could be a bit distressing, because most bloggers are broke.

Here’s why …

1) It’s all about you

This is the big one.

Unless you are a famous movie star like Brad Pitt or Angelina Jolie, nobody cares about you personally.  So wake up and smell the coffee, because it ain’t about you baby.

Yes, that’s right — all of your posts are about you, your news, your newest paintings or photographs, your studio. And you wonder why nobody signs up for more? Forget about your subject area, and think about your customers, your collectors. What are their problems? What matters to them? That’s what you need to be writing about.

This is where I see so many artists making their biggest mistake.  I even saw a website recently of a art business guru who was telling her artist followers to blog constantly about their art and their newest art offerings.  This is terrible advice.

2) You don’t hook their interest

Yes, I’m talking about headlines. For your blog posts, for your email newsletters, for your ads, and for the teaser links to your content. They all need to hook your audience’s interest.

You need to become an expert in writing headlines that will grab the reader’s attention.

Begin reading magazines like Cosmopolitan, Newsweek, or even some of the tabloids. Study their headlines.

Read all you can about what makes a enticing headline.  This is one of the most important skills you can have in internet marketing.

If you are not in expert in writing headlines, you could click here and hire me. I can help you write headlines for your newsletters, blogs and other content.

3) You don’t make it explicit

Yes, that’s right. If you want your visitors to opt in to your mailing list, then you have to say so, in so many words: “Sign up for my list to get all sorts of goodies. Do it now. Click here.” Put those words, or words like them, near your opt-in box, and make sure to include a call to action in your posts, too.

4) You don’t ask for the sale

Yes, this comes back to being explicit. Don’t just have an “Add to Cart” link on your site — you’ve also got to tell people that you want them to buy your stuff. Tell them why they should do it, and what they’re going to get. And tell them when they should do it (right now!), which leads us to the matter of urgency …

5) There’s no urgency

Why buy today when I can buy tomorrow, right? You need to give your audience a reason to take action now. Make sure the constraint is real — maybe you’re raising the price after a certain date. Maybe the first 50 people to sign up get a special bonus. Or maybe you’re closing your program on September 1 (hypothetically speaking, of course …).

6) No social proof

Nobody wants to be the first one to arrive at a party — you want to know that other people are there, and having a good time. So who’s already bought your product or service? What was their experience like? Were they happy? Were they a lot like the person who is thinking about buying today?

7) No guarantee

There’s something comforting about a money-back guarantee. It provides a safety net, and shows how much confidence the seller has in whatever is being offered. Most companies offer guarantees, to the point that it looks sketchy if you don’t. So you have to offer a guarantee. But don’t just offer a simple “if you’re not satisfied we’ll give you your money back” guarantee — go over the top. Give them 110% of their money back. Donate $100 to charity. Set it up so that it’s not just about satisfaction, but about results (we guarantee that you’ll add $1,000 to your bottom line in six months, or your money back).

8) You’re not building trust

This is another big one.

If someone lands on your website or blog for the first time, they really don’t know you.  So they don’t trust you.  And it’s unlikely that they are going to buy from you. But if you can get them to subscribe to your newsletter or blog, then they will begin to get regular messages from you. Over time their trust will grow.  And trust will lead to sales.

So the formula is simple:  Consistently delivered messages = Trust = Sales.

One of the best ways to deliver consistent messages to your readers is an email newsletter.  An autoresponder will deliver consistent messages over time that will lead to trust and greater sales.

I’ve written an in-depth article about email newsletter marketing and which provider I think is the gold standard for the industry. Click here to read the article now!

Now, a question: how long are you willing to wait before your blog starts delivering dollars to your bank account?

Having realistic expectations is important. If you try to run a marathon as though it were a sprint, you’ll end up exhausted on the side of the road. And if you try to run a sprint as though it were a marathon, you’ll finish dead last.

So what kind of race do you want your blog to be running?

If you’re willing for it to take 2-3 years to get your blog to where you want it to be, then a good strategy is to read business books for bloggers, along with the best blogs in the industry.

But if you want to see results sooner, then get some help. For example, you could click the link in my blog and read about my art marketing mentoring program, that just happens to be closing to the public on September 1. ;)   Or……

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Why Your Mailing List is Your Most Important Asset for Selling Your Art

Your email list is your most important asset for staying in touch with your customers.

What is the single most important tool in building your art business?  It’s your mailing list.

In the simplest terms, a mailing list contains names and contact information of people you know or might like to know. For the artist, a mailing list usually begins with friends and family, and then expands to buyers and potential buyers. You use your mailing list to stay in touch with all of these people–to keep them informed of your goings-on.

In a nutshell, your mailing list–something unique to you and your career–is the primary tool you use to share your art with the world. As you may know, I think sharing in a sincere way is much easier and much more effective than trying to sell.

These days, the artist’s mailing list contains both bricks-and-mortar addresses along with email addresses and phone numbers. For these reasons, it might better be called a contact list. You need all three types of information in order to keep your name in front of people and to conduct critical follow-up.

GUIDELINES FOR YOUR MAILING LIST

Don’t delay. The longer you wait to begin or to update your mailing list, the more work you make for yourself. You don’t want to have something to tell everyone and then have to carve out time to input names into your computer. A mailing list is something every artist can do regardless of experience. You know people already! Having said that …….

Give yourself a break. Forgive yourself for not starting earlier and don’t look back.

Don’t purchase a mailing list. Build your own from scratch. Lots of people will eagerly sell you a mailing list, but you’re going to become annoying to gallery dealers and curators who have nothing to do with your work. No purchased mailing list can be as valuable to you as the one you build with a keen eye on your long-term goals. 

To build your list from your website or blog, you will need a link or widget placed on your site. This is easy to do and gets you going fast. See my email subscription form at the top right-hand corner and bottom of this blog.

Use an email marketing service that makes it easy on you.  I use Aweber to collect my email names and manage my email newsletter.  I’ve written a very thorough blog on why I think they are the gold standard for email management: Click here to read the article.

Do only what you can, but do it consistently.  Once you have your widgets in place on your website, they will work for you around the clock gathering names and addresses of people who are interested in what you do.  Then you will create a series of auto-responder emails that will have your newest art offerings.  The auto-responder will send out your emails on a regular basis for you. It’s a very smart way to do business.

For your friends and family on the list, input 20 names a week until everyone is in there. If you work better with large projects, set aside a day or two to crank it out. When it comes to updating, add and correct names and addresses in a way that makes sense. If you make lots of sales, meet lots of people, or have seasonal sales, you might need to do this weekly. If you are slower at getting your work out, monthly updates might be sufficient.

I can help you…

Gary Bolyer

If you need help setting up your newsletter marketing, I offer personal art business mentoring services.  I will work directly with you by phone and email to help you get the results you deserve.

I will access your situation from a brief questionnaire that you fill out.  And then I will come up with a plan of action tailor-made just for you that will get results.

Click here to Contact me today and let’s work together to get your art selling fast.

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